Has the Sustainability Movement Jumped the Shark?

Posted by Expert Gadget Reviewer on Monday, 24 May 2010

Still not sure if your products are truly green, the Green Products Innovation Institute or (GPII) is here to help. Founded in 2009, and recently unleashed by none other than the "Governator" Arnold Schwarzenegger himself, the institute promises that:

"rather than focusing on how industry can become “less bad,” the Institute is set up to be a resource for those who aspire to be “more good” and achieve new levels of environmental and human health and safety for all products sold in California."

The institute is the brain-child of William McDonough and Dr. Michael Braungart, who developed the Cradle to Cradle system (yet another method for rating the sustainability levels of various products including office furniture).

Pretty far reaching objectives, and lofty rhetoric, and lots of various and sundry methods and processes for evaluating, rating, legislating, and creating non-profit organizations, etc... etc... Beginning to wonder if the Sustainability Movement is in the process of "Jumping the Shark..."